What Is FreedomSoft and Why Do Wholesalers Love It?
If you've been in wholesale real estate for more than a few months, you've probably heard of FreedomSoft. It's one of the most widely used all-in-one CRM and deal management platforms built specifically for wholesalers and real estate investors.
FreedomSoft gives you tools for:
- Lead management and CRM — track sellers, buyers, and deals in one place
- Built-in skip tracing — find owner contact info without leaving the platform
- Direct mail campaigns — send postcards and letters straight from the dashboard
- Comping tools — pull MLS comps and estimate ARV
- Buyer and seller matching — connect motivated sellers with your cash buyer list
For a solo wholesaler or small team just getting started, FreedomSoft offers a lot of value under one roof. But here's the thing: like most all-in-one platforms, it does many things adequately without necessarily doing any one thing exceptionally well.
And that gap — especially in lead scoring and deal prioritization — is where most wholesalers leave money on the table.
The Problem with All-In-One Platforms and Lead Scoring
FreedomSoft is great at storing leads and managing your pipeline. But when you upload a list of 500 absentee owners or tax-delinquent properties, FreedomSoft doesn't tell you which 50 are most likely to sell at a discount.
That's not a knock on FreedomSoft specifically — it's a limitation of almost every general-purpose CRM. They're built to organize leads, not rank them.
The result? Most wholesalers end up calling down their lists top to bottom, burning through time and money on cold leads before ever reaching the motivated sellers buried in the middle.
The average wholesaler wastes 60-70% of their outreach budget contacting leads with low deal potential simply because they had no system to prioritize.
This is the core problem that lead scoring tools like ListRank were built to solve.
How FreedomSoft Fits Into a Modern Wholesale Workflow
Before we talk about enhancing FreedomSoft, let's be clear about where it shines.
Lead Intake and Pipeline Management
FreedomSoft handles inbound leads well. Whether you're running direct mail, cold calling, or PPC ads, FreedomSoft can capture leads via web forms, inbound calls, or manual entry and funnel them into your pipeline stages.
If you're generating 20-50 inbound leads per month, FreedomSoft's CRM is perfectly capable of keeping you organized.
Built-In Skip Tracing
For smaller list pulls, FreedomSoft's built-in skip tracing is convenient. You're not switching between platforms just to get a phone number. The cost-per-record is competitive, though volume skip tracers often get better rates through dedicated tools like BatchSkipTracing — especially when processing lists of 1,000+ records.
If you're running larger skip tracing campaigns, check out our breakdown of how to pair BatchSkipTracing with ListRank for maximum ROI.
Direct Mail Campaigns
FreedomSoft's direct mail integration is one of its best features. You can segment your leads and trigger campaigns without exporting CSVs or logging into a third-party mail house. For wholesalers still doing heavy mail volume, this is a real time-saver.
Comping and ARV Estimation
FreedomSoft pulls MLS data to help you estimate ARV. It's not as deep as PropStream's analysis suite, but for quick back-of-envelope numbers on a deal, it gets the job done.
Where FreedomSoft Falls Short: Lead Prioritization
Here's the workflow most FreedomSoft users are running:
- Pull a list (tax delinquent, absentee owners, probate, etc.)
- Upload to FreedomSoft
- Skip trace within the platform
- Assign to a cold caller or start dialing
- Work through the list sequentially
Step 5 is where things go wrong.
Working a list sequentially — without any scoring — means you're treating every lead equally. A property with $180,000 in equity, two years of tax delinquency, and an absentee owner in another state gets the same priority as a property with minimal equity, no distress signals, and an owner who lives next door.
That's not a pipeline — that's a coin flip.
What you need is a way to rank every lead by deal potential before you start dialing. That's exactly what ListRank does.
Using ListRank to Score Leads Before They Hit FreedomSoft
Here's the enhanced workflow that high-volume wholesalers are using to get more out of both platforms:
Step 1: Pull Your List
Source your list the way you normally would — PropStream, ListSource, county records, driving for dollars apps, or any other source. Export it as a CSV.
Make sure your list has key data fields: property address, owner name, mailing address (if different), equity estimate, and any available distress signals like tax delinquency status or vacancy flags.
Need help cleaning up messy lists before scoring? Read our guide on how to improve data quality on wholesale lead lists before you proceed.
Step 2: Run the List Through ListRank
Upload your CSV to ListRank. The platform's scoring algorithm evaluates each property across three core dimensions:
- Equity — estimated equity position and LTV ratio
- Motivation — distress signals like tax delinquency, code violations, probate status, vacancy, and absentee ownership
- Market Fit — how well the property aligns with active wholesale deal criteria in that market
Each lead gets a composite deal score and is bucketed into one of three tiers:
- Tier A — High-probability leads. These should hit your dialer or direct mail queue first.
- Tier B — Moderate potential. Worth contacting after Tier A is exhausted.
- Tier C — Low probability. Either skip entirely or run through an automated low-cost drip.
This process takes minutes, not hours. And it fundamentally changes how you allocate your outreach budget.
Step 3: Export Tier A and Tier B Leads
Once ListRank has scored and ranked your list, export your Tier A and Tier B leads as a filtered CSV. These are your actionable leads.
For a list of 500 properties, you might end up with:
- 80-100 Tier A leads (your priority outreach)
- 150-180 Tier B leads (secondary outreach)
- 200-250 Tier C leads (skip or automate)
You've just eliminated roughly half your cold outreach — without missing a single real opportunity.
Step 4: Import Scored Leads Into FreedomSoft
Now bring your scored, filtered leads into FreedomSoft. You can organize them by tier using custom tags or pipeline stages — whatever naming convention makes sense for your team.
Suggested FreedomSoft stage setup:
- New – Tier A
- New – Tier B
- Contacted – Tier A
- Contacted – Tier B
- Follow-Up
- Hot Lead
- Under Contract
This keeps your pipeline clean and ensures your callers always know exactly which leads to prioritize each day.
Step 5: Skip Trace and Dial in Priority Order
With your Tier A leads imported and tagged, run skip tracing on that segment first. There's no reason to pay for skip tracing on 500 records when you've already identified the 80 most likely to convert.
Load your Tier A contact list into your dialer — whether that's FreedomSoft's built-in dialer, Mojo, or a VOIP tool your team uses — and work them hard before moving to Tier B.
Real Numbers: What This Workflow Looks Like in Practice
Let's say you're running a tax delinquent list campaign in a mid-sized market. Here's a realistic comparison:
Without Lead Scoring (Standard FreedomSoft Workflow)
- List size: 500 records
- Skip tracing cost: $75 (at $0.15/record)
- Calling hours to work full list: ~40 hours
- Average contacts made: 200
- Qualified leads generated: 12
- Deals closed: 1-2
With ListRank + FreedomSoft
- List size: 500 records
- Records scored by ListRank: 500 (takes ~10 minutes)
- Tier A leads identified: 90
- Skip tracing cost on Tier A only: $13.50
- Calling hours to work Tier A: ~8 hours
- Average contacts made: 50
- Qualified leads generated: 10
- Deals closed: 1-2
Same deal output. One-fifth the calling time. One-fifth the skip tracing cost. That's not a marginal improvement — it's a fundamentally more efficient operation.
And when you scale that efficiency across 5 or 10 campaigns a month, the savings compound fast.
Tips for Getting the Most Out of FreedomSoft + ListRank
Keep Your Tier A Window Tight
Don't let scored Tier A leads sit in FreedomSoft for weeks. High-motivation sellers move fast — they're often fielding calls from multiple wholesalers. Aim to contact Tier A leads within 48-72 hours of importing them.
Use FreedomSoft Tags to Track Score Origin
If you're running multiple campaigns simultaneously, tag each imported batch with the list source and score date. This helps you analyze which list sources produce the most Tier A leads over time — valuable intelligence for future campaigns.
Build a Tier C Drip Instead of Ignoring Those Leads
Tier C leads aren't worthless — they're just not ready yet. Use FreedomSoft's direct mail automation to put Tier C properties into a low-cost 3-6 month drip sequence. A simple postcard every 60 days keeps you top of mind if their situation changes.
Integrate Your Cash Buyer List Early
As deals move through your FreedomSoft pipeline from "Tier A" to "Under Contract," make sure your cash buyers are already queued up. The faster you can flip a deal to a buyer, the better your reputation as a reliable source of inventory. Need help building that buyer list? See our guide on how to find cash buyers for wholesale deals fast.
FreedomSoft vs. Dedicated CRMs: Is It Right for You?
FreedomSoft makes the most sense for wholesalers who:
- Are doing 1-4 deals per month and want one platform to manage everything
- Value convenience over best-in-class performance in any single area
- Don't want to manage multiple software subscriptions or complex integrations
- Are running moderate list volume (under 500 records per campaign)
As you scale, you may find that dedicated tools outperform FreedomSoft in specific areas. REsimpli, for example, has stronger KPI reporting and team management features for larger operations. For a deeper comparison, check out how to use REsimpli and ListRank together.
The key takeaway: FreedomSoft is a solid foundation, but it's not a complete solution. Pairing it with a dedicated lead scoring tool like ListRank fills the most critical gap — and can double your pipeline efficiency without adding significant cost or complexity.
Final Thoughts
FreedomSoft is a legitimate workhorse for wholesale real estate operations. It handles the organizational and communication side of your business well — and for many investors, that's enough to build a profitable operation.
But if you're uploading raw lists and calling them down in order, you're competing on volume instead of intelligence. In a market where motivated sellers are being hit from every direction, the investors who win are the ones who reach the right doors first.
Lead scoring with ListRank is how you make sure your first calls are always your best calls.
Ready to stop guessing which leads are worth your time? Upload your next list to ListRank at propwheel.com and see your Tier A deals in minutes.